The blog.
Weekly long-form on lifetime deals, useful tools, and running a business on cheap software. Written by Klaas, with a little help from Claude.
Posts
The 100-customer problem: three approaches that actually work
Three approaches to your first 100 customers without burning runway: niche communities, hand-built outreach, and a free wedge product. Pick your order.
Local services, global tools: running a service business with lifetime SaaS
Local service operators are the most under-tooled buyers in the SaaS market. Five categories where a one-time €300-€500 lifetime stack covers most of what they actually need.
Cold outreach without spamming: a founder-friendly approach
A four-step framework for founders running cold outreach by hand — research, hook, single ask, easy out. Why 100 emails a week is the real ceiling.
Hiring your first employee: the signals it's time, the signals it's not
Three signals it's time to hire your first employee, three signals it's not, and the contractor experiment most founders skip when they shouldn't.
Niche Newsletter Businesses: The Tooling and the Unit Economics
What it actually takes to run a paid newsletter business: niche selection, monetisation realism, the tooling stack, and unit economics that hold up past month 18.
When "free" SaaS costs more than paid (a hidden tax most founders miss)
The cost of "free" SaaS is invisible until you cross a usage cap or try to migrate. Four hidden taxes, a worked example, and the upgrade math founders skip.
Why Most Founder Content Marketing Fails by Month 6
Most founder content marketing dies at the six-month mark for four reasons that compound. Here's the diagnosis, the fix, and the timeline that actually works.
The productized service model: turning expertise into recurring income
Same scope, same price, same deliverable: how to turn freelance services into a productized business that compounds. Four examples and the lean tool stack.
Three pricing mistakes I made in my first SaaS year
Three pricing mistakes from my first SaaS year: cheap launches, over-engineered pages, and free tiers that ate paid. What each cost and what to do instead.
50+ Free Places To Promote Your SaaS Startup in 2021
15-Point Checklist To Prepare Your SaaS Business For Black Friday
5 Things to Consider Before Buying Lifetime Software Deals
How to Convert Blog Traffic to Sales (A Guide for SaaS)
Top 18 Must-have Tools for SaaS in 2020
