Heyy

Customer messages now pour in from a dozen places at once: Instagram DMs, WhatsApp threads, the live chat on your site, the odd Messenger ping at 2am. Heyy collects every channel in one shared inbox and hands the repetitive conversations off to AI Employees trained on your own docs.

What Heyy actually does

The product is a unified inbox bolted to a Mini CRM, with configurable AI Employees that read your knowledge base and act on conversations the way a junior support hire would. Inside one account you can:

• Manage messages from WhatsApp, Instagram, Messenger, and live chat in one inbox—no app-switching required
• Assign conversations to team inboxes or individual agents to keep every interaction organized
• Store every contact with labels, custom fields, and full conversation history in the built-in Mini CRM
• Create and train AI Employees on your knowledge base to handle support, qualify leads, and take action—no developer required
• Hand off conversations to a human agent whenever a situation needs a real person
• Set up campaigns to reach contacts proactively across channels—scheduled, recurring, or journey-based

The AI Employee idea is the part worth a closer look. Each one gets configured with a persona, a goal, and a defined set of actions it can take, then connects directly to automation flows so it can do more than answer questions: it can route conversations, kick off campaigns, and follow up without manual intervention. That is a more constrained shape than a generic chatbot, and in my experience the constraint is exactly why these things stop hallucinating. Give one a job description and 3MB of help-doc knowledge and it will quietly resolve tickets while you sleep, escalating to a human only when it hits the edge of what it knows.

In practice, this is the difference between a chatbot that hands off everything after the first question and an assistant that resolves four out of five tickets by itself. The AI Workflow piece is where the gains compound: once an AI Employee can route, schedule a campaign, or tag a contact, the inbox starts running itself between your check-ins.

Who it's built for

Heyy fits small teams that have outgrown a personal inbox but cannot justify Intercom money. The agency owner answering DMs at 11pm. The e-commerce founder triaging WhatsApp questions during a flash sale. The SaaS team where one person is the entire support function. If your support volume is uneven and you would rather train an AI Employee once than write another auto-reply, this is the swap. Hiring a second human only pencils out above a certain volume; an AI Employee bridges the gap until you get there. A side benefit is brand consistency: every AI Employee answers in the same voice and remembers every prior thread, which is more than most overnight contractors can promise.

The deal

Tier 1 starts at $79 and gets you one user, one AI Employee, 500 monthly credits, three AI actions, ten automations, and five connected channels. Tier 3 at $299 lifts the ceiling to unlimited automations, two AI Employees, journeys, and team inboxes. You can [grab Heyy on AppSumo](https://www.grabltd.com/recommends/appsumo-heyy/) while the deal is live.