Opticks - Plus Exclusive

Every ad channel has a fake-clicks tax. Bots, click farms, competitor spite, VPN traffic that hits Google Ads and never converts — most teams either eat the cost or spend an afternoon a week doing manual filter work. Opticks watches all of it in the background and tells you which of your dollars just paid for a bot.

What Opticks actually does

It sits alongside your ad analytics and grades traffic quality across paid and non-paid channels, then reports the dollar value of what would have been wasted if the invalid activity had gone through untouched.

• Identify invalid activity across paid and non-paid channels
• Spot bots, fake clicks, VPN and proxy users, and low-quality sources
• Auto-segment suspicious traffic by UTM source, campaign, and medium
• Quantify the dollar impact of fraud on your spend
• Reallocate budget to better-performing keywords and campaigns
• Ask an AI assistant plain-English questions about your ads

The features that matter

• Cross-channel detection — paid and organic sources graded together, not one at a time.
• Unified traffic view — one dashboard replaces the stitched-together reports across ad platforms.
• Wasted-spend accounting — how much of your budget went to traffic that never had a chance to convert, in dollars.
• AI assistant for ad performance — ask why last week's CPA jumped and get a written explanation, not a chart.

Who it's built for

Performance marketers running paid campaigns at any real volume, and agencies that manage several accounts and need a way to prove — with a dollar figure — that their optimization work is worth the retainer. If you're spending under $500 a month on ads, the fraud tax is probably below the friction of monitoring it. Above that, invalid-traffic exclusion routinely pays for itself in a month, and the AI assistant is the thing that turns the tool from a passive alarm into something you actively query.

How you actually use it

Install the tracking script, connect your ad platforms, and let Opticks build a baseline of what "normal" traffic looks like across your channels. From there the dashboard flags anomalies as they happen and segments them so you can see which campaign or keyword the invalid activity is coming from. Higher tiers auto-exclude invalid IPs in Google Ads on your behalf, and the AI assistant answers the traffic-quality and performance questions you'd otherwise route to a data analyst.

License Tier 1 is $69 and covers 10K monthly page views on one seat with unlimited domains. Bigger tiers scale up to 1M page views and add automated Google Ads IP exclusion plus click-by-click export.