Prospexto Direct Mail

Which Prospexto Direct Mail plan do you need?

Prices in USD, excluding tax.

What is Prospexto Direct Mail?

Prospexto Direct Mail is planning and tracking software for B2B letter campaigns. It helps you decide which businesses deserve a letter, prepare that letter around their situation, organize the drop, and keep hold of every follow-up afterwards. It does not print or post anything.

What Prospexto Direct Mail actually does

The vendor frames a letter as one step in a chain: plan, build, qualify, create, deliver, follow up. The software keeps that chain in one place.

- Plan campaigns around clear campaign goals - Build focused prospect lists and territories - Qualify businesses before spending your delivery budget - Create letters and offers around each prospect's business needs - Organize delivery activity from one workflow - Track calls, emails, responses, outcomes and next actions

The features that matter

Qualification comes first, and it is the strongest argument for the tool. Postage and print are the expensive part of direct mail, so AI-supported qualification checks business fit before you commit budget to delivery. Fewer wasted letters is the whole pitch.

The Territory Engine maps your target delivery areas, organizes prospects across them and lets you schedule activity and plan routes before a mail drop. That detail tells you who this suits: teams that deliver by hand or work a defined patch, as much as teams that post. The Direct Mail Organizer then shows which deliveries are planned, ready, completed or awaiting action, with an Operations Dashboard on top.

For the writing there is an Offer Design Studio, a Letter Studio for personalized letters, and a Letter Library of approved templates you can reuse. AI helps with research, structure and drafts. Your team approves the content and decides when anything proceeds.

After the letter lands, the Structured Follow-Up Engine records calls, emails, revisits, replies and outcomes and shows the next action per prospect. Six Month Recall brings prospects back for a later attempt. Qualified prospects move on through CRM Handoff, using CRM connections, CSV imports or secure webhooks.

How it fits in your stack

DealFuel lists Prospexto Direct Mail as an alternative to Click2Mail, Lob, Postalytics and PostGrid. That comparison needs a correction. Those services print and mail for you, and the vendor's own FAQ says Prospexto is not a printing company and does not send letters automatically. So it sits beside a print-and-mail service or your local printer, not in place of one. What it replaces is the spreadsheet where the campaign currently lives.

Who it's built for

A local B2B seller with a territory: a commercial cleaning firm, an IT support company, a signage business, or a consultant writing to fifty chosen companies at a time. Agencies running letter campaigns for clients fit too. If you send ten thousand postcards through an API, this is the wrong shape of tool.

How you actually use it

- Plan: define the campaign goal, target territory, audience and the result you want. - Build: organize the businesses and areas that fit the campaign. - Qualify: review business suitability before committing budget to delivery. - Create: build the offer, letter and next step around the prospect's needs. - Deliver: organize prospect records, delivery activity and campaign status in one workflow. - Progress: record calls, emails, revisits, responses, outcomes and every next action.

The deal

The Prospexto Direct Mail Professional Lifetime plan is $99 (listed at $799). It includes the complete platform, the Training Hub, CRM handoff, email support and 100 AI credits per month; credits are used for applicable AI features and extra top-ups are sold separately. Budget for print and postage on top, because none of it is included. If your letters go to the wrong businesses today, $99 is cheap. If your problem is getting them printed, look elsewhere.

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