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Your long videos already hold the shorts, captions and thumbnails you keep meaning to make. Taja cuts them out, writes the search metadata, and queues everything for YouTube, Instagram, TikTok, Facebook, LinkedIn and X from one upload, so the repurposing actually happens every week.
Every long video you publish already contains a week of short posts. Taja pulls them out for you: upload one recording and it hands back shorts, clips, text posts, thumbnails and search metadata, then schedules the lot to six networks without you exporting a single file.
The tool sits between your finished video and every channel you post to. You connect a YouTube channel or upload a file from your computer, and the work that usually happens across four or five apps happens in one place.
The vendor says one video can become 27 or more separate assets and that the process saves up to 2.3 hours per video. Those figures come from the vendor, but the time claim is believable for anyone who currently downloads a video, trims it in one editor, writes captions in another and uploads each version by hand.
Most repurposing tools stop at the clip. The part of Taja worth paying attention to is what happens around the clip, because that is where the hours actually go.
Taja also reads your channel information and brand voice before it writes anything. That matters more than it sounds. Generic AI captions are easy to spot, and a tool that has at least looked at how you talk gives you a draft you can edit rather than one you have to rewrite from scratch.
The topic finder is the feature most likely to be underrated. Clipping saves time on videos you have already made. Picking the next subject based on what people search for, and how crowded that subject is, changes which videos you make in the first place.
The obvious fit is the YouTuber who records one long video a week and knows the shorts should exist but never gets round to cutting them. Podcasters with video episodes are in the same position, sitting on hours of material that rarely leaves the main feed.
It also suits the solo business owner who wants a steady social presence without turning into a full-time content marketer, and the social media manager who has to post across six networks for a client and is tired of moving files between services. If you mostly publish short vertical video and never record anything long, there is little here for you, since the whole workflow starts from a long-form source.
Plans start at $99 for Starter, which covers title, description, chapter, hashtag and thumbnail generation for 4 videos per month and up to 10 shorts per video. That cap is tight for anyone uploading weekly or more, and SemiPro at $199, with 12 videos per month and 3 users, is the tier most working channels will actually want. Pro at $299 lifts it to 100 videos per month with unlimited shorts. Pick the plan that matches how often you really publish, not how often you hope to.
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