Courses · Lifetime deal
The Complete Modern PR Secrets Course
PR isn’t the same thing as social media. PR gets you massive exposure in major outlets, while social media provides proof.
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Prices in USD, excluding tax.
| Secrets Course | |
|---|---|
| Includes | Lifetime Access; 9 hours content; Desktop streaming; Mobile streaming; For Beginner |
What is The Complete Modern PR Secrets Course?
Description:
PR isn’t the same thing as social media. PR gets you massive exposure in major outlets, while social media provides proof. You must have both in your arsenal. It doesn’t matter what you do or who you are, PR is a crucial piece of the puzzle. And these days, influencer marketing, Social Media, SEO, and PR are all converging. All this makes for mass befuddlement about getting it “right”...and peeking over everyone else’s shoulder to see what they’re doing.
Bottom line: Things move at light speed in PR. It’s easy to fall behind. The good news is Lisa Buyer has the right course at the right time (and isn’t timing everything?) It’s called Modern PR Secrets. You’ll learn the optimization techniques to reach your target audience, journalists, and influencers. But wait, there's more... you’ll gain the public relations secrets to leveraging the trifecta of PR, Social Media, and SEO. The kind of skills that put your brand top-of-mind for your target audience in the right place at the right time.
*As featured in PR Week, Search Engine Journal, Click Z, and more*
- Access 40 lectures & 9 hours of content 24/7 - Gain instant credibility in the marketplace - Get enhanced awareness of your brand - Escalate positive media exposure - Learn optimization techniques to reach your target audience, journalists, & influencers - Leverage the trifecta of PR, social media, & SEO
Instructor:
Optimization is Lisa Buyer's favorite word. Her Superpowers bring Google and social media into the public relations strategy. Lisa helps clients connect the PR, Social Media, and SEO dots while also educating agencies transitioning from traditional media or just trying to stay in-the-know with today's best digital strategies. Clients include public and private companies D2D, B2B, and B2C in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.
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Is this deal still available?
No. This StackSocial lifetime deal is archived and no longer available for purchase. The deal has expired and cannot be redeemed.
What is the core difference between PR and social media that this course covers?
The course emphasizes that PR earns you placements in major media outlets — newspapers, podcasts, TV, and high-authority sites — while social media provides social proof. PR delivers reach and credibility that paid or organic social cannot replicate.
What PR tactics does this course teach?
The course covers modern PR strategies including how to pitch journalists and editors, write press releases that get picked up, build a media list, leverage HARO (Help a Reporter Out), and get featured in major publications without a PR agency.
Is this course suited for solo founders and small businesses?
Yes. The course is specifically aimed at entrepreneurs and small business owners who want to generate media coverage without hiring a PR firm, using do-it-yourself PR techniques.
What was the original price of this course?
This course was offered at $49 through StackSocial as a lifetime access purchase.
Are the PR strategies taught here still relevant?
Core media outreach and press relation principles remain timeless, though specific tools like HARO have evolved (HARO was rebranded and restructured). The strategic framework for pitching journalists is still applicable.
What alternatives exist for learning PR skills today?
Coursera and Udemy both offer PR and media relations courses. The Publicity Hound (publicityhound.com) and Help a Reporter Out (now Connectively) are active practitioner resources for DIY PR outreach.
Does the course cover digital PR and online media, or is it focused on traditional press?
The course covers modern PR including online media, blogs, and podcasts — not just traditional print press — reflecting the shift toward digital-first media outreach.
Often compared with
These are other tools in the same space, not deals on GrabLTD.
- Prowly
- Muck Rack
- Cision
- Connectively (formerly HARO)
- Udemy
