The blog.
Weekly long-form on lifetime deals, useful tools, and running a business on cheap software. Written by Klaas, with a little help from Claude.
Email tools for SaaS, compared — and why Encharge keeps winning
Five email tools that call themselves the same thing but do different jobs. Kit, ActiveCampaign, Customer.io, Mailchimp, and the one I keep recommending to SaaS founders: Encharge.
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The €500 bootstrapper stack: every category covered with lifetime deals
Build a complete bootstrapper SaaS stack for ~€500 once across 12 categories, using only lifetime deals — with honest notes on where the gaps still bite.
Webinar tools for solo founders — comparing the lifetime options
Most webinar lifetime deals are automated tools, not live streamers. Here's how to pick the kind that fits how you actually run webinars before you buy.
The honest case against lifetime deals (and when they still make sense)
Lifetime deals work brilliantly for specific founder profiles in specific categories, and not at all for others. The honest framework, math, and edge cases.
Reading an LTD Vendor's Terms Before You Click Buy
Six clauses worth fifteen minutes of pre-purchase reading on every LTD over $200. Definitions of "lifetime", refund triggers, code-stacking rules, transferability, ToS-change clauses, and sunset terms.
Mailchimp Alternatives with Lifetime Pricing
Mailchimp's pricing has people looking for alternatives. The lifetime category covers most of the use cases at 15-20% of subscription cost — if you match the tool to the actual workflow.
Email Marketing on Lifetime: The Tools and the Trade-Offs
Lifetime email service providers can save thousands over five years, but the trade-offs are real. Three ESP archetypes, the deliverability question, and the math on list-size economics.
How a Lifetime Deal Goes Dead: Five Failure Modes
Five distinct ways a lifetime deal stops being useful, what your money actually bought you in each case, and how to size your purchases for the failure modes you can afford.
AppSumo alternatives: where else to find legit lifetime deals
AppSumo isn't the only place to buy lifetime SaaS deals. A founder's read on PitchGround, Dealify, SaaSMantra, DealMirror, RocketHub and more.
CRM lifetime deals worth buying when you're under 100 customers
Which lifetime CRMs make sense before your first hundred customers, what features actually matter at that stage, and where lifetime stops being the right call.
What "lifetime" actually means in a lifetime deal (and what voids it)
What "lifetime" really covers in a lifetime SaaS deal, the four ways it ends, and a cost-per-month framework for judging whether the bet pays off.
The backlink playbook for lifetime-deal sites and review blogs
Four tactics that build real backlinks for an LTD review site: alternatives articles, roundups, podcast guesting, and the comparison-table linkable asset.
Email marketing before you have a list (yes, that's possible)
You don't need a finished product to start an email list. Five ways to build one before launch, from pre-launch offers to partner giveaways. Start now.
The 100-customer problem: three approaches that actually work
Three approaches to your first 100 customers without burning runway: niche communities, hand-built outreach, and a free wedge product. Pick your order.
Local services, global tools: running a service business with lifetime SaaS
Local service operators are the most under-tooled buyers in the SaaS market. Five categories where a one-time €300-€500 lifetime stack covers most of what they actually need.
Cold outreach without spamming: a founder-friendly approach
A four-step framework for founders running cold outreach by hand — research, hook, single ask, easy out. Why 100 emails a week is the real ceiling.